Post instead of Wemf

Distribution Andreas Zehnder, publisher of 22 free weekly newspapers, will have all his titles from eastern Switzerland to the Swiss Plateau distributed by Swiss Post from January 2007 - a good 740,000 newspaper copies per week. Previously, Zehnder had four to five titles, or around 20 percent of the total circulation, distributed by private delivery companies: Firstly, he was able to negotiate a more advantageous price thanks to the huge circulation - even if he lets it slip that he would have liked it to be even cheaper. Secondly, he brings the distribution quality and thus his range to the same level everywhere. And thirdly, he is standardizing the certification of editions. Previously, he had a handful of his titles certified by Wemf. This is now changing: "If someone wants to see circulation figures, I will present my postal invoices in future," says Zehnder.
The situation is different when it comes to range certification: Although Mach Basic 2006-2 only lists half a dozen Zehnder titles, the rest are registered.
Markus Knöpfli