Political advertising helped boost advertising in September
According to the latest figures from Media Focus, September was a very strong month for advertising: Advertising volume rose by 11.6 percent in September 2007 compared with the same period the previous year. As expected, the key market of «political campaigns» posted the strongest monthly growth.
According to the latest figures from Media Focus, September was a very good month for advertising: advertising pressure rose by 11.6% in September 2007 compared to the same period last year. The cumulative increase since the beginning of the year is 8.5 percent. As expected, the key market "political campaigns" recorded the strongest monthly growth with an increase of 139.3% compared to the same period last year in the final spurt of the election. With advertising expenditure totaling CHF 10.7 million, the parties communicated their political views and promoted their candidates last month.
With an increase of 32.1%, or CHF 12.1 million, compared to the same period last year, the key market of finance also had a strong advertising month in September. Image advertising was also one of the monthly winners across all product markets. With growth of 27.3%, CHF 17.5 million was spent on non-product-related advertising in September.
By contrast, expenditure on printed advertising for beverages (-1.0%), furniture, home and garden (-0.5%) and pharmaceuticals/health (-0.5%) fell slightly. Expenditure on tobacco advertising fell by a further 16.8% to CHF 1.7 million: For the year as a whole, they are now almost two thirds down on the previous year.
With an increase of 32.1%, or CHF 12.1 million, compared to the same period last year, the key market of finance also had a strong advertising month in September. Image advertising was also one of the monthly winners across all product markets. With growth of 27.3%, CHF 17.5 million was spent on non-product-related advertising in September.
By contrast, expenditure on printed advertising for beverages (-1.0%), furniture, home and garden (-0.5%) and pharmaceuticals/health (-0.5%) fell slightly. Expenditure on tobacco advertising fell by a further 16.8% to CHF 1.7 million: For the year as a whole, they are now almost two thirds down on the previous year.
