Poster rating: Coop Prix Garantie scores best

 
In the poster campaign evaluation conducted by APG for the second time, the Coop Prix Garantie low-cost line performed best overall. The ranking of the best-performing campaigns, which was determined by means of a survey, was based on recall values, brand recognition and visual appeal. In terms of recall value, Coop Prix Garantie came out on top ahead of Sunrise Mobile Prepaid and Nestlé Frisco Glacé. In terms of brand recognition, Postfinance came first, followed by two M-Budget campaigns. The most popular campaigns were SMP Swiss Yoga, Lindt Excellence and SMP Milch Akrobatik. The Poster Performance Index (PPI), the name of the rating, was first compiled in 2003. A total of 160 national or supra-regional poster campaigns were taken into account for the second, current survey. A total of 400 people between the ages of 15 and 49 were surveyed.