Plakanda doubles poster sites in Zurich

The Department of Buildings of the City of Zurich has announced the result of the tendered poster contract: Plakanda, a subsidiary of Clear Channel, has been awarded four of the 16 lots. This means that in future the company will market twice as many permanent advertising spaces on public land as before - a total of 119 advertising spaces. The other twelve lots will go to APG. According to a press release, the market leader sees the decision as the product of decades of contractual loyalty. The city of Zurich is aiming for five-year contracts with effect from January 1, 2007.