Pirelli calendar launched, farmers' calendar sold out

On November 23, the 2007 Pirelli Calendar was unveiled to an exclusive audience in Zurich—but does it really need Pirelli? Switzerland has its own classic calendar: Just seven weeks after the release of the erotic farmers’ calendar, the initial print run of 9,000 copies sold out—a Swiss bestseller. To meet the high demand, 1,800 additional copies were reprinted.

On November 23, the 2007 Pirelli calendar was presented to a select group of Swiss in Zurich - but does Pirelli really need it? Switzerland has its own classic calendar: only seven weeks after the publication of the erotic farmer's calendar, the first edition of 9000 copies is sold out - a Swiss bestseller. In order to meet the high demand, 1800 copies were reprinted.  
Their names are not Penélope Cruz or Naomi Watts and certainly not Sophia Loren. No, the farmer's calendar portrays real farmers' daughters, farmers' wives and farmers from their most beautiful side on 13 large-format calendar pages. Some of the calendar girls have achieved celebrity status in their region with their calendar appearances, with appearances on radio and television as far away as Germany. The media interest in these authentic country models seems unbroken. The publishers are already busy planning the fourth calendar for 2008. This is reported by the SDA.
 
Restrained but effective eroticism characterizes the latest edition of the Pirelli calendar, which is strictly limited to 40,000 copies. In the presence of ex-misses and ex-footballers, the latest edition was celebrated last Thursday at the trendy Zurich restaurant Imagine.

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