Commuter newspaper .ch makes content adjustments

 Eight months after its launch, the management of the commuter paper .ch is making changes to the content of its newspaper. From Wednesday, the daily newspaper, which has an average of 24 editorial pages, will include a daily people page, a weather page and a comic page. To this end, .ch has secured the exclusive rights to the comic strip "Hägar the Terrible", which previously appeared in Blick. From now on, four additional cinema pages will also fill the paper on Thursdays. The aim of these measures is to bring the newspaper "closer to public transport", explained Sacha Wigdorovits, Executive Board Delegate, when asked by Werbewoche. "You shouldn't expect a comprehensive relaunch. Nothing fundamental will change. We have simply checked where there is potential for additions and improvements," Wigdorovits continued. As the weighting of the newspaper distribution had developed differently than planned and public transport users were now being catered for to a much greater extent, their reader behavior had to be taken into account. In addition to the permanently allocated pages, minor typographical and layout changes have also been made. Certain titles are now larger and various sections are more clearly differentiated. "We have noticed that our layout is very well received overall, but in certain areas it seems a little too calm."
Further adjustments are to follow at the beginning of June. Newspaper initiator Wigdorovits did not want to comment on which areas these will affect. However, he is very happy that they have succeeded in recruiting the experienced Ringier journalist Andy Maschek to relieve deputy editor-in-chief and newspaper editor Marcel Siegenthaler. Maschek will head the sports department in future. The departure of deputy head of news David Schaffner to the Tages-Anzeiger is to be offset by changes in the .ch editorial team of around 40 people.