"Paywall" costs New York Times 15 percent of visitors daily
The New York Times launched a «paywall» at the end of March. Just under a month later, the first analysis is now available, confirming that the newspaper's website traffic has plummeted by up to 15 percent per day since then.
"In order to be able to show the effects of the changeover, we compared the total number of page visits to Nytimes.com within a twelve-day period before and after the start of the paywall," explains the market research company Hitwise. This revealed that the newspaper's website - with the exception of a single day - suffered an average daily drop in visitors of five to 15 percent. The total number of page views also fell by between eleven and even 30 percent in the same period.
