Pathé and Weischer.Cinema extend their collaboration
Cinema advertising marketer Weischer.Cinema Switzerland will continue to market the Pathé Cinema Group's advertising inventory for the next five years.
Weischer.Cinema Switzerland will continue to market the advertising inventory of the Pathé cinema group, which includes the screens, the cinema foyer and its screens (DOOH cinema). With seven multiplex cinemas in German-speaking and French-speaking Switzerland
Pathé Switzerland is one of the largest cinema operators in Switzerland.
"Cinema made its comeback in 2023. It couldn't be more fitting that we were able to sign a new contract with Pathé, the number one in the Swiss cinema market, this year. We share a passion for the premium medium of cinema and for driving forward technical innovations - the best prerequisite for continuing to work closely together in the coming years," announces Christof Kaufmann, CEO of Weischer.Cinema Switzerland.
