Panel gives Cash daily a good report card
In its latest issue published on Thursday, *Die Weltwoche* writes that the free newspaper *Cash daily* suffers from an acute lack of a distinct profile in business journalism. On the same day, Ringier announced that, according to the results of the second «Publi Dialogue» user panel in 2007, Cash daily had established itself with its print and multimedia offerings.
In its latest issue on Thursday, Weltwoche devotes itself to the Ringier media company and writes, among other things, that the free newspaper Cash daily is suffering from an acute lack of business journalistic profile, which can be seen from the fact that the newspaper publishes half-page barbecue tips in the style of "Never hold the grill too close to the embers". On the same day, Ringier announced in a communiqué that Cash daily had established itself with its print and multimedia offering according to the results of the second user panel "Publi Dialogue" in 2007. According to the panel, users have an income well above the Swiss average and the proportion of university graduates is above average.
Compared to the last survey, the proportion of top executives among users has increased, as the press release explains further. The main topics of interest to users are business and finance, politics, careers, technology and travel. Together with the NZZ, Cash daily is named as the most frequent source of information for these topics.
According to the press release, awareness of all multimedia offerings has risen and reader loyalty has increased significantly. As a result, 96 percent of those surveyed would recommend Cash daily to others and 86 percent would miss the service if it were no longer on the market. The panel concludes that the multimedia concept covering business topics is considered a reliable and secure value by the target group.
Compared to the last survey, the proportion of top executives among users has increased, as the press release explains further. The main topics of interest to users are business and finance, politics, careers, technology and travel. Together with the NZZ, Cash daily is named as the most frequent source of information for these topics.
According to the press release, awareness of all multimedia offerings has risen and reader loyalty has increased significantly. As a result, 96 percent of those surveyed would recommend Cash daily to others and 86 percent would miss the service if it were no longer on the market. The panel concludes that the multimedia concept covering business topics is considered a reliable and secure value by the target group.
