Eastern Swiss radio station FM1 gets off to a flying start
For the past two weeks, posters and advertisements featuring a bull have been appearing throughout Eastern Switzerland. The speculation surrounding the teaser campaign has now come to an end: The bull is part of the logo for FM1, the new Eastern Swiss radio station, which will go on the air on May 7, 2008.
For the past two weeks, posters and advertisements with a bull have been on display throughout Eastern Switzerland. The guesswork surrounding the teaser campaign has now come to an end: the bull is part of the logo of FM1, the new radio station in Eastern Switzerland, which will go on air on May 7, 2008, replacing the two stations Radio Aktuell and Radio Ri. Their broadcasting areas are being merged as part of the ongoing relicensing of Swiss private radio stations. With the bull shown in the advertisement
FM1, which belongs to the media company St. Galler Tagblatt AG, is to demonstrate its self-image, as stated in a press release: the station is to be powerful, earthy and self-confident, but also with an ironic wink. The claim is called "eifach gueti Musig". The St. Gallen advertising agency Kraftwerk is responsible for the campaign.
The station will be available in the entire canton of St. Gallen, the two half-cantons of Appenzell, Oberthurgau, the Principality of Liechtenstein and the Rhine Valley in Chur. FM1 is the only radio station applying for the license in the Eastern Switzerland East region and therefore has very good chances.
The program will focus on local and regional information, entertainment and a mix of music hits. It will be produced at the two studio locations in St. Gallen and Buchs and, in addition to a joint program, will include daily local window programs from 12 noon to 2 pm and from 4 pm to 7 pm.
FM1, which belongs to the media company St. Galler Tagblatt AG, is to demonstrate its self-image, as stated in a press release: the station is to be powerful, earthy and self-confident, but also with an ironic wink. The claim is called "eifach gueti Musig". The St. Gallen advertising agency Kraftwerk is responsible for the campaign.
The station will be available in the entire canton of St. Gallen, the two half-cantons of Appenzell, Oberthurgau, the Principality of Liechtenstein and the Rhine Valley in Chur. FM1 is the only radio station applying for the license in the Eastern Switzerland East region and therefore has very good chances.
The program will focus on local and regional information, entertainment and a mix of music hits. It will be produced at the two studio locations in St. Gallen and Buchs and, in addition to a joint program, will include daily local window programs from 12 noon to 2 pm and from 4 pm to 7 pm.
In addition, a second channel is already in the starting blocks: The cable channel FM1 Melody is aimed at lovers of light entertainment music from the oldies, pop and folk music genres. It will take over the sister channel's news programs. FM1 Melody will start broadcasting in July 2008 once the technical preparations have been completed.
