Orange awards Swiss media account to Mediacom
Mediacom has won the pitch for Orange's media account. Since January 1, 2012, the media agency has been responsible for the telecommunications company's strategic media planning and media buying in Switzerland.
In addition to the strategic development and implementation of detailed media planning and media buying, Orange relies on additional consulting services from Mediacom, as the agency writes in a press release. In addition to Orange, Navyboot and Credit Suisse were also acquired in 2011. In addition, long-standing clients Media Markt, BAT and Universal Pictures were defended in re-pitches.
