ONZ Obwalden and Nidwalden newspaper off to a good start

The ONZ Obwalden and Nidwalden Zeitung, launched in April 2010, has gotten off to a good start. Over the past few months, the micro-newspaper has become the newspaper with the widest reach in the region, according to a media usage study by the market research institute GFK.

According to the GFK study, the micro-newspaper ONZ Obwalden und Nidwalden Zeitung, which was launched six months ago, has become the newspaper with the widest reach in the two original cantons with 40 percent. In second place with 38 percent is the Neue Obwaldner Zeitung of the Neue Luzerner Zeitung.
Press coverage Obwalden and Nidwalden
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The online platform Onz.ch is also recording rising user numbers, with around 21350 users in September. In terms of reach, the portal ranks 17% behind the local information platform Zisch.ch, the online platform of the two Unterwalden headlines of the Neue Luzerner Zeitung.
Reach of online platforms in Obwalden and Nidwalden

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Urs Gossweiler, member of the ONZ Board of Directors and CEO of licensor Gossweiler Media, is delighted with the results of the study. The market success of ONZ proves that the expansion of the micro-newspaper concept to other market areas is working. "This encourages us in our strategy of developing further licensed editions of the micro-newspaper in the near future," Gossweiler continues.

Jungfrau Zeitung: Slight decline in print, growth in online segment
The situation is different for the second micro-newspaper, the Jungfrau Zeitung published by Gossweiler Media: The print edition lost three percentage points of its reach and is in second place with 65 percent behind the Berner Oberländer, the Berner Zeitung's front page. The Amtsanzeiger Interlaken, which is delivered free of charge to all households, follows nine percentage points behind. In contrast, the newspaper made gains in the online segment. The multimedia platform Jungfrauzeitung.ch recorded a growth rate of 16 percent and, with a reach of 40 percent in the Jungfrau microcosm market area, leads the information offerings on the Internet. It is followed by Bernerzeitung.ch (35 percent, +18) and Blick.ch (28%, +13).

(Source illustrations: Gossweiler Media)

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