Oenological cooperation for NZZ Online
NZZ Online has found a new way to attract readers alongside its study portal and diet aid. Wine is now set to drive up the number of website visits.
As part of a partnership with the wine merchant Albert Reichmuth, users can now order wine on NZZ Online. Following the dietary aid offensive and the creation of a student portal, NZZ Online is trying to attract a new, oenologically enthusiastic target group.NZZ Online readers are now granted a 10 percent discount on all tasting packages from the Albert Reichmuth wine house. The introductory offer comprises six different bottles and, according to the press release, is intended as a journey of discovery through different wine worlds. In addition, Albert Reichmuth offers extensive information on all aspects of wine.
