Online newspaper Appenzell24.ch reports good start

Two months after its launch on September 21, 2006, the daily online newspaper Appenzell24.ch has secured its place in the region: up to 2,000 readers visit the website daily, and the articles are accessed around 6,000 times a day. Appenzell24.ch is the first regionally oriented online newspaper in Switzerland that is managed 365 days a year by a professional editorial team. After two months, the media agency insomnia GmbH, as operator of the Internet newspaper, draws a positive conclusion: up to 2000 readers are counted daily, who read an average of three to four articles during their visit. The trend is clearly upward. For the advertisers on Appenzell24.ch, too, the calculation should work out. Since the launch, the ads have been displayed around 3.5 million times and clicked on over 5000 times. This means that more than 5,000 potential customers have been led directly and without media disruption to the company or product being advertised.
Docu-soap on the Internet On January 1, 2007, appenzell24.ch will premiere an "interactive docu-soap". In "The Test", everything revolves around four people who want to realize their New Year's resolutions within eight weeks - and do so before the eyes and with the participation of the readership. The tasks range from stopping smoking and losing weight to finding the woman of their lives. The appenzell24.ch readership is continuously informed about the progress and setbacks of the "examinees".
The online newspaper Appenzell24.ch is a product of the St.Gallen media agency insomnia GmbH and was designed as a complete daily newspaper on the Internet. The editorial team reports seven days a week on events in politics, business, culture, society and sports in the cantons of Appenzell Ausserrhoden and Innerrhoden. The online newspaper is financed entirely through advertisements.