Online dispute: agreement in sight
Private media companies and the SRG appear to be close to reaching an agreement on the extent to which the SRG may be present in the online sector through journalism and advertising.
The final differences are to be resolved in a further meeting before the finished report can be submitted to the Federal Department of Justice. Urs F. Meyer (photo), Managing Director of the Swiss Media Association, said this on Monday after a meeting between the two parties at the request of the SDA news agency. The representatives of the publishers and SRG hoped that the finished report could be submitted to the Department of the Environment, Transport, Energy and Communications (DETEC) at the end of June. According to Meyer, the level of a threshold for the introduction of online advertising is still open. Publishers and SRG still want to obtain figures from Mediapulse before the next meeting. The final round of talks will also discuss issues relating to cooperation between publishers and SRG.
SRG did not wish to comment on the ongoing talks when asked by SDA on Monday.
In September 2011, Media Minister Doris Leuthard called on the two camps to work together to find solutions in the highly competitive online market. Since then, publishers and SRG have been working in working groups to find solutions for content and advertising in the online business. A first partial report was submitted to the Uvek in April of this year. (SDA)
> Online dispute: Doris Leuthard invites to round table
(Image: Keystone)
