Online advertising cracks billion mark in 2015

In the previous year, the figure was around 850 million Swiss francs. However, the figures published on Thursday evening by the market research institute Media Focus are estimates. According to these, advertising has increased, especially in search engines. Online advertising has been on the rise for years. Growth forecasts from earlier years have even been exceeded. For the period 2007 to 2015, they were originally 14.1 percent. According to the latest figures, however, the increase reached 19.3 percent. The financial sector in particular contributed to the growth. The industry spent CHF 42.6 million on online advertising, 15.5 million more than the previous year. Vehicle advertising and telecom providers also increasingly wooed customers online. (SDA)