Online videos conquer the TV screen
Die Nutzung von Online-Videos wird sich in den kommenden fünf Jahren zunehmend auf TV-Geräte in den Wohnzimmern der User verlagern. Bis zum Jahr 2014 werden alleine in den USA bereits rund 57 Millionen Haushalte Bewegtbildinhalte in voller Länge auf ihren Fernsehern genießen.
This is the conclusion of a recent report by the US market research company In-Stat, which predicts an extremely rosy future for the trend towards merging web videos and TV usage and a hefty total turnover of 17 billion dollars for the corresponding providers.
Companies have long since recognized that the combination of online videos and conventional TV screens represents a very promising business area for the future from an economic perspective. "Moving images are the trend on the web par excellence. As far as the development of media convergence - in this case the merging of TV and the web - is concerned, the figures speak for themselves," states Google spokesperson Stefan Keuchel when asked by Pressetext.
In addition to special solutions for the company's own video portal, such as YouTube XL, which has been specially designed for the playback of web video clips on larger screens, the "Google TV" platform presented at the end of May is expected to provide a useful fusion of television and the internet. According to the In-Stat report, growth in the online video TV sector is being driven by various factors. One key aspect is the number of web-enabled TV sets, which is expected to climb from 70 million in 2009 to 237 million in 2014. The extent of fast broadband Internet connections in consumers' households, which is forecast to almost triple in the next five years, is also of crucial importance here.
Companies have long since recognized that the combination of online videos and conventional TV screens represents a very promising business area for the future from an economic perspective. "Moving images are the trend on the web par excellence. As far as the development of media convergence - in this case the merging of TV and the web - is concerned, the figures speak for themselves," states Google spokesperson Stefan Keuchel when asked by Pressetext.
In addition to special solutions for the company's own video portal, such as YouTube XL, which has been specially designed for the playback of web video clips on larger screens, the "Google TV" platform presented at the end of May is expected to provide a useful fusion of television and the internet. According to the In-Stat report, growth in the online video TV sector is being driven by various factors. One key aspect is the number of web-enabled TV sets, which is expected to climb from 70 million in 2009 to 237 million in 2014. The extent of fast broadband Internet connections in consumers' households, which is forecast to almost triple in the next five years, is also of crucial importance here.
