OMD: Invited to the lecture evening in the Labor Bar
Under the brand "OMD invites ...", Optimum Media Direction Switzerland organized a lecture evening at Zurich's Labor Bar for the third time on Wednesday, March 14, 2012.
Around 170 guests followed the presentation by management researcher Hans A. Wüthrich on the topic of "Experience - the end of all fantasy?", as OMD writes in a press release. The examples of pattern-breaking management decisions presented probably inspired most of those present to critically rethink their own management structures. Good ideas and applications were also highlighted and discussed in the subsequent panel discussion moderated by OMD CEO Manfred Strobl with Lisa Feldmann, Editor-in-Chief Annabelle, Thomas Truttmann, Marketing & Communications Director Switzerland & Head of Sports Europe McDonald's Suisse Restaurants and Patrick Warnking, Country Director, Google Switzerland.
Manfred Strobl.
Hans A. Wüthrich.
Panel Discussion.
