OMD named Media Agency of the Year 2008 by Adweek
The U.S. industry magazine Adweek has named Omnicom subsidiary OMD the global «Media Agency of the Year 2008.» According to the jury, the agency successfully completed its restructuring following a difficult 2007 marked by significant budget losses.
The US industry magazine Adweek has named Omnicom subsidiary OMD the global "Media Agency of the Year 2008". The agency had successfully completed its restructuring after a difficult year in 2007 with major budget losses. This was reported by Werben & Verkaufen on Tuesday.
The turnaround has come, among other things, with the development of an effective customer management system that allows marketing and media plans to be adapted easily and, above all, quickly. The Adweek jury also praised the expansion of strategic support for global budgets, enabling clients to better network their measures worldwide. OMD has also invested heavily in its digital expertise. The agency has impressed with various global online campaigns.
OMD Switzerland has been Migros' new media agency since February 1, 2009 (see Migros now works with OMD ).
The turnaround has come, among other things, with the development of an effective customer management system that allows marketing and media plans to be adapted easily and, above all, quickly. The Adweek jury also praised the expansion of strategic support for global budgets, enabling clients to better network their measures worldwide. OMD has also invested heavily in its digital expertise. The agency has impressed with various global online campaigns.
OMD Switzerland has been Migros' new media agency since February 1, 2009 (see Migros now works with OMD ).
