OMD Switzerland with new customers

According to a statement, the French dairy group Groupe Bel has reorganized the cooperation with its media agencies and entrusted the majority of its global media budget to the Omnicom subsidiary OMD at the beginning of October. OMD was already active for Group Bel in the U.S. and Canada, and in the future will also handle the majority of Europe. With the exception of Great Britain, where OMD was also active in the past, the Aegis subsidiary Carat has been responsible for this region up to now. The media budgets for the Middle East and North Africa will remain with the Publicis subsidiary Zenith Optimedia. In Europe, Groupe Bel is coordinated centrally by OMD Paris; at OMD Switzerland, Bel is managed by Annette Dielmann in the North Unit team; the first campaigns will go on air in 2012.

OMD has already won Tetley Tea and Delizio Coffee as of the fourth quarter: OMD is supporting Tetley's new image presence with the creative agency Dentsu, London. And for Delizio, too, the new brand campaign developed by Ruf Lanz is being staged by OMD with creative formats.