OMD Switzerland expands

OMD Switzerland is starting the new year with an expanded group structure. The newly established OMD Sky and OMD Digital units complement the existing Zurich units OMD City and OMD See as well as the OMD unit in Geneva. The expanded structure takes account of the strong growth over the last three years. OMD Sky primarily covers the areas of strategy and planning and is headed by Dominik Hofstetter, who has been with OMD since 2004 and was promoted to Managing Director on January 1, 2007. Under the leadership of Hans-Georg Bardohl, OMD Digital will bundle all competencies that focus on strategy formulation, planning, purchasing and evaluation of online communication media. The former Central Buying is now called Opera and is headed by Beat Krebs. Christof Kaufmann, CEO OMD Switzerland, is convinced that smaller, specialized units can better meet the increasing customer demand for individuality and flexibility. In addition, the transfer of expertise and know-how within the units of OMD Switzerland will be accelerated and simplified.