Winter Olympics are goldmine for US broadcasters
The broadcast of the Winter Olympics is proving to be a good source of advertising revenue for NBC, the third-largest American network.
The broadcast of the Olympic
Winter Games proves to be good advertising business for the
third-largest American broadcaster NBC. The owner of the US broadcaster
NBC Universal has sold ads for around 900 million dollars to
advertisers sold during the commercial breaks of the Olympic Games.
Winter Games. NBC broadcasts on its six channels
a total of 418 hours from the Winter Games in Turin, writes the
Network Newspaper. NBC has 613 million dollars for the broadcasting rights
and presents the transmission as the highlight of the entire
television program.
Winter Games proves to be good advertising business for the
third-largest American broadcaster NBC. The owner of the US broadcaster
NBC Universal has sold ads for around 900 million dollars to
advertisers sold during the commercial breaks of the Olympic Games.
Winter Games. NBC broadcasts on its six channels
a total of 418 hours from the Winter Games in Turin, writes the
Network Newspaper. NBC has 613 million dollars for the broadcasting rights
and presents the transmission as the highlight of the entire
television program.
