Olivier Laube strengthens sponsorship at 3+
Olivier Laube has come on board as the new Deputy Head of Sponsorship at Swiss private broadcaster 3+. The station wants to expand its sponsorship activities and bring more in-house productions to the screen.
Olivier Laube has come on board as the new Deputy Head of Sponsorship at Swiss private broadcaster 3+. For the past five years, the 41-year-old has worked as head, producer and presenter at Primetime in the area of sponsorship and marketing. Laube joins Mehmet Inan's team at 3+ with immediate effect. He has built up the sponsorship sales department since April 2007 and is responsible for all previous sponsorship acquisitions for in-house productions such as "Supernanny", "Wissen der Welt" and "Supermodel". According to Managing Director Dominik Kaiser, 3+ has had good experience with sponsorship for the latter casting show and the channel therefore wants to expand this area further. The aim is to bring more Swiss in-house productions to the screen.
