October with 1.7 percent more advertisements

According to statistics from Wemf AG für Werbemedienforschung, the number of advertising pages in the daily and regional weekly press increased in October this year. After a weak September (see 2.9% less advertising volume in September http://www.werbewoche.ch/newsmail061024_inseratevolumen.werbewoche ), the total volume increased by 1.7% in franc terms compared to the same month last year. Commercial advertisements recorded an increase of 3.9%. The good situation on the labor market is reflected in job advertisements, which increased by 12.0%. The Sunday press recorded an overall increase of 8.2%. In the financial and business press, the value of advertisements increased by 4.8%. In terms of francs, the total volume of the general press was 15.4% higher than in the same month last year. In the specialty and trade press - in terms of page volume - there was an increase of 2.7% and 1.0% respectively.