Ogilvy & Mather: Barbie Journal launched
Arguably the world's most famous blonde is back with her Barbie Journal Spring/Summer 2011. Ogilvy & Mather is behind the campaign.
The 40-page Barbie Journal has a two-part design and, in addition to Barbie and her world, presents the new stars from Mattel - the clique around Frankie Stein from Monster High School. The Barbie Journal, with a large competition, is published semi-annually in a print run of 49'500 copies and has been available free of charge since the end of March from specialist toy retailers, Manor, Migros and other POS outlets.
Responsible at Mattel, Bern: Stefan Bertschi (Marketing Manager), Corinne Ehrsam (Brand Manager). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Stephanie van Ophuisen (Art Direction), Krasso Lindwurm (Text), Patricia Ottinger (Consulting).
