People in the Upper Valais mainly use traditional media
Regional media in the Upper Valais have a tough time competing with national media. However, traditional media are holding their own against new media offerings. These are the findings of a study by the Swiss Distance Learning University.
The regional media in Upper Valais do not have an easy time of it compared to the national media. This is the result of a study by the Swiss Distance-Learning University of Applied Sciences. In collaboration with Radio Rottu Oberwallis and the Technologiezentrum Wirtschaftsinformatik, it has conducted a study on media usage behavior using the Upper Valais as an example. The study, supported by the Federal Office of Communications (Bakom), shows that with the exception of local newspapers (Walliser Bote and Rhone Zeitung), national media services occupy the top position. Swiss television and Swiss DRS radio are clearly ahead of regional television and radio services in terms of popularity and frequency of use. The authors of the study conclude that the regional media must continue to improve in order to remain competitive. The study also shows that the Upper Valais population has a good media infrastructure. 77 percent of those surveyed obtain information via several media at the same time. The traditional media of newspapers, television and radio occupy the top three places in terms of both popularity and frequency of use. The new information media of the Internet and cell phones are finding it somewhat more difficult to establish themselves. However, the authors of the study assume that they too will soon be indispensable.
Traditional media are (still) in the lead Of the new internet applications, file-sharing sites, news portals and wikis are the best known and most used. Traditional media offerings are currently used more frequently than the corresponding online offerings. WB-Online, for example, is used by 31% of respondents, while the print edition of the Walliser Bote is used by 92%. The online offering from Radio Rottu Oberwallis (rro) is used by 42 percent, while 78 percent use the radio. The picture is the same for Swiss television (SF1 and SF2): 28% use the online service and 86% the TV service. However, a large proportion of respondents are convinced that online media will be used more frequently in the future.
Traditional media are (still) in the lead Of the new internet applications, file-sharing sites, news portals and wikis are the best known and most used. Traditional media offerings are currently used more frequently than the corresponding online offerings. WB-Online, for example, is used by 31% of respondents, while the print edition of the Walliser Bote is used by 92%. The online offering from Radio Rottu Oberwallis (rro) is used by 42 percent, while 78 percent use the radio. The picture is the same for Swiss television (SF1 and SF2): 28% use the online service and 86% the TV service. However, a large proportion of respondents are convinced that online media will be used more frequently in the future.
