NZZ switches to Jung von Matt/Limmat
Starting in 2012, the NZZ Media Group’s Zurich Media Division will be handled by the Zurich-based agency Jung von Matt / Limmat for its marketing communications. The account covers the entire portfolio, including the Neue Zürcher Zeitung, the NZZ am Sonntag, the NZZ-Folio magazine, and the digital offerings.
Jung von Matt / Limmat replaces Publicis, which has been working for NZZ's printed and digital products since 1995 and created the multi-award-winning campaign with the blue pencil for the Neue Zürcher Zeitung, among others. The agency was not chosen as part of a pitch process, but through targeted selection. The NZZ wrote this in a press release on Friday. "We decided to go down this path with a new agency due to the complete realignment of our communications," says Marius Hagger, Head of NZZ Publishing.
