NZZ sells e-balance

The NZZ Media Group is divesting itself of E-Balance, the digital weight-loss platform, because it no longer aligns with the group's investment strategy.

ebalance

The NZZ Media Group is selling E-Balance to the Berlin agency group Thesis Digital - its previous software partner. The Group is thus streamlining its portfolio in the Business Media division, which comprises specialist media, events and information services for business customers. Monica Dell'Anna, Head of Business Media: "In recent years, we have disposed of companies that no longer fit with our focus and acquired new holdings that are in line with our strategy. With the sale of E-Balance, we have now fully aligned the portfolio with the strategy."

Thesis digital has been E-Balance's software partner for eight years. Thesis digital will gradually take over the nutrition platform and the employees by spring 2017. The agency group specializes in IT solutions, performance marketing and digital consulting and holds stakes in various online companies. "Thesis digital knows the product very well and is ideally placed to develop it further," says a delighted Dell'Anna. Thesis Digital intends to retain its Zurich location. "We plan to expand E-Balance into the leading platform in the German-speaking e-health market with targeted investments," says Wulf Rowek, Managing Director of Thesis digital, explaining his goals.

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