NZZ and Le Temps to cooperate as of 2023
Starting in January 2023, the NZZ and Le Temps will enter into a strategic partnership. The French-Swiss publishing house is entrusting the marketing of its digital and print products to the marketing organization NZZone and the digital advertising unit Audienzz. The two media companies will also collaborate in the future on supplements and events.
"Both the NZZ as well as Le Temps stand for quality journalism and liberal values. The readership is very similar, and accordingly we also work the same customer segments in the advertising market - a strategic partnership was therefore an obvious choice," explains Felix Graf, CEO of the NZZ, the step.
The print and digital marketing of Le Temps will be replaced from 2023 onwards by NZZone and Audienzz are controlled. The two marketers will be responsible for Le Temps target potential national and international advertising customers, covering the entire German- and French-speaking market. The regional advertising customers will be served directly by Le Temps The publisher is setting up a team specifically for this purpose. Zeynep Ersan Berdoz, Director of Strategy and Development at Le Temps, welcomes the partnership with the NZZ: "It's built on solid foundations and has been built on absolute trust, and I'm sure it will last."
In addition to marketing print and online advertising, the two media companies will also cooperate on inserts from next year and jointly drive their further development. In the future, the NZZ-inserts therefore also via Le Temps distributed in French-speaking Switzerland.
The technology developed by Audienzz was also a decisive factor in winning the cooperation. With access to the Adconsole, Audienzz's all-in-one solution for managing multimedia advertising jobs, receives Le Temps like many other publishers, has full transparency over the performance of all ongoing campaigns and can simultaneously handle operational processes efficiently and automatically. "Our systems and proprietary developments are also used for Le Temps The new technology will be put to profitable use," says Remo Baumeler, Managing Director at Audienzz.
In the event sector, too NZZ and Le Temps will increasingly work together in the future. For example Le Temps recently became an official media partner of the national sustainability initiative Sustainable Switzerland, which was launched by the company NZZ was launched with the aim of advancing sustainable development in Switzerland.
