NZZ plays a steep pass to Euro 08
The NZZ is warming up for the upcoming Euro 08 and, under the slogan «Intelligent Through Passes,» is offering a wide range of content. This includes a magazine supplement, a panel discussion, and a daily Sonderbund during the tournament.
The NZZ is dribbling itself warm for the upcoming Euro 08 and is offering a whole range of content under the motto "Intelligente Steilpässe". Since last June, the Neue Zürcher Zeitung has published a Euro 2008 page on the first Thursday of every month. It will now be supplemented by a weekly special report in the NZZ am Sonntag.
In May, NZZ Online launches a betting game and a so-called Team-O-Mat, with which users can interactively determine their favorite team. The online sports editorial team will also be asking questions "all about the ball". One week before kick-off, the 48-page magazine supplement for the major event will be published, with a total circulation of over 300,000 copies in the NZZ and NZZ am Sonntag.
During the tournament, the Neue Zürcher Zeitung will publish a daily special bundle from June 7 to June 30, in which the topic will be covered from a variety of angles, according to a press release. In the NZZ am Sonntag, the sports section will be expanded in a similar way. A cross-departmental editorial team produces this reporting.
The actual kick-off for the euro offensive will take place on April 24 with an NZZ podium event in Zurich's Kaufleuten-Festsaal. Peter Sloterdijk, Sibylle Berg and Erich Vogel will then discuss the topic of "Bread and Games". NZZ-Libro-Verlag will also be publishing the book "Millisekunden und Milliarden", which provides background information on the connections between sport and the economy.
In May, NZZ Online launches a betting game and a so-called Team-O-Mat, with which users can interactively determine their favorite team. The online sports editorial team will also be asking questions "all about the ball". One week before kick-off, the 48-page magazine supplement for the major event will be published, with a total circulation of over 300,000 copies in the NZZ and NZZ am Sonntag.
During the tournament, the Neue Zürcher Zeitung will publish a daily special bundle from June 7 to June 30, in which the topic will be covered from a variety of angles, according to a press release. In the NZZ am Sonntag, the sports section will be expanded in a similar way. A cross-departmental editorial team produces this reporting.
The actual kick-off for the euro offensive will take place on April 24 with an NZZ podium event in Zurich's Kaufleuten-Festsaal. Peter Sloterdijk, Sibylle Berg and Erich Vogel will then discuss the topic of "Bread and Games". NZZ-Libro-Verlag will also be publishing the book "Millisekunden und Milliarden", which provides background information on the connections between sport and the economy.
