NZZ Media Group centralizes online organization and expands NZZ network
The NZZ Media Group is reorganizing its online business across the entire group and centralizing the division in Zurich. The position of division head, who will report directly to the CEO, is now open for applications.
The new division comprises business development, online editorial offices, online sections and NZZ-Netz, according to a statement from the NZZ Group. The Group's news portals will be combined under NZZ-Netz. The core is NZZ.ch, which will be redesigned for this purpose in the coming months.
The NZZ network is positioning itself as the market leader in the quality segment in terms of content and is guided by the quality standards of the NZZ, the press release continues. The regional online editorial offices will remain in place and will provide content from the circulation area of the regional titles. Advertising sales in the regions will also remain local. The other functions will be reduced or relocated to Zurich. The portals will continue to bear their respective names NZZ.ch, Tagblatt.ch, Luzernerzeitung.ch. In the national advertising market, NZZ-Netz operates as an independent brand.
Manuel Küffer, currently Head of Online at Neue Luzerner Zeitung, will become Head of the NZZ Network division. He will head the Web IT, Marketing, Sales and Paid Services departments. The central online editorial team will continue to report to the current NZZ Online Editor-in-Chief Fredy Greuter.
The NZZ network is positioning itself as the market leader in the quality segment in terms of content and is guided by the quality standards of the NZZ, the press release continues. The regional online editorial offices will remain in place and will provide content from the circulation area of the regional titles. Advertising sales in the regions will also remain local. The other functions will be reduced or relocated to Zurich. The portals will continue to bear their respective names NZZ.ch, Tagblatt.ch, Luzernerzeitung.ch. In the national advertising market, NZZ-Netz operates as an independent brand.
Manuel Küffer, currently Head of Online at Neue Luzerner Zeitung, will become Head of the NZZ Network division. He will head the Web IT, Marketing, Sales and Paid Services departments. The central online editorial team will continue to report to the current NZZ Online Editor-in-Chief Fredy Greuter.
