NZZ Media Group: Own marketing as of 2014
The NZZ Media Group will market the print media of its companies on its own from 2015. Publicitas will thus remain the exclusive marketer of the NZZ Media Group only until the end of 2014, according to a joint announcement on Wednesday.
After years of successful cooperation with Publicitas on an exclusive basis, the NZZ Media Group considers it crucial to be able to react autonomously to the rapid changes in the advertising market in the future, Polo Stäheli, CEO of the NZZ Media Group, is quoted as saying in the statement. That is why it is switching to self-directed marketing. Publicitas remains the preferred partner of the NZZ Media Group in the marketing of advertising space, the statement continues. It will work as a non-exclusive marketer for titles such as Neue Zürcher Zeitung, NZZ am Sonntag, St. Galler Tagblatt and Neue Luzerner Zeitung after 2014, it adds.
Publicitas remains present in the regions
Publicitas will maintain its sales organization in the Zurich, St. Gallen and Lucerne regions, as Managing Director Alain D. Bandle explains in the communiqué. Publicitas will continue to offer its partners a nationwide sales network. In addition, Publicitas will introduce a standardized advertising management system for all media types from 2014. Among other things, this will allow even more effective processing of the customer market. (SDA)
