NZZ relaunches lifestyle magazine Z
The NZZ is relaunching Z. The newly conceived and designed lifestyle magazine stands for a changed understanding of luxury and creative savoir-vivre.
Z is intended to set itself apart from other lifestyle magazines both visually and haptically. Thanks to its special format, high-quality paper, sophisticated photo series and playful use of different typographies, it is intended to have a classy look and feel, but at the same time exude understatement. Generous and elaborate reportages will shed light on the background of the luxury sector and not just depict its products.
The understanding of luxury has changed: Individual experiences are more important today than prestige objects. Z is following this trend and wants to set new standards in the lifestyle magazine market. Nicole Althaus, Z editor-in-chief: "The reader should experience luxury, get to know the makers of the industry, learn about the background and conditions of their creations instead of just leafing through a product catalog." Z goes into depth, telling the stories of passionate designers and exciting locations. Well-known personalities provide first-hand insider knowledge about design, fashion, beauty, cuisine, travel and art.
The new version of Z was designed by Tyler Brûlé with his agency Winkreative. The first issue will be published on March 7 and 8, 2015. The magazine is published eight times a year as a supplement to the Neue Zürcher Zeitung and NZZ am Sonntag.
