NZZ expands its offering for Germany
Just in time for the federal elections, the NZZ is putting together a new package of offerings for its readers in Germany. Subscribers to «NZZ Perspektive» will receive a curated e-paper every day, a newsletter featuring the most popular articles on the German market, and the premium newsletter «Der andere Blick» every Friday.
The unagitated view from outside and the liberal attitude of the NZZ are in demand in Germany. Around a third of users access NZZ.ch from Germany. For topics particularly relevant to Germany, the number of German users often exceeds that from Switzerland. The picture is similar on other channels. For example, the newsletter launched for Germany, "Der andere Blick," became one of the most popular NZZ newsletters within a few weeks. "We want to create a suitable offer for this increasing demand. We have developed this in recent months in consultation with numerous German users," says NZZ Editor-in-Chief Eric Gujer.
"NZZ Perspektive" includes an e-paper from Monday to Saturday with NZZ articles on politics, business and society that are particularly relevant to the German audience. This includes a daily newsletter with the most popular articles from NZZ.ch in Germany and, each Friday at noon, Eric Gujer's newsletter "Der andere Blick" (The Other View) on a focus topic with curated in-house and third-party articles.
