NZZ conquers Germany

With a 34 percent increase in readership among German decision-makers, the Neue Zürcher Zeitung has greatly increased its popularity in the large canton. Among the foreign titles, only the Financial Times enjoys a larger readership in Germany than the NZZ.According to a communiqué, the Neue Zürcher Zeitung has achieved a 34 percent increase in readership among decision-makers in Germany in the last two years. The Swiss title bases its findings on the results of the latest "LAE-Leseranalyse Entscheidungsträger in Wirtschaft und Verwaltung" (the German equivalent of MA Leader), which examines the use of German and foreign press products every two years. The recently published LAE 2007 shows that the Neue Zürcher Zeitung has a widest readership of 250,000 and an average readership of 63,000.
This puts the NZZ in second place behind the Financial Times when it comes to the use of foreign titles by decision-makers in Germany. But - in some cases significantly - ahead of titles such as Wall Street Journal Europe, The Economist, International Herald Tribune, USA Today, Time, Figaro and Business Week.