NZZ brings subscription advertising to German television
The Neue Zürcher Zeitung (NZZ) is using a 30-second TV commercial to court readers for the first time. The ad promotes the «two-week free subscription» to the international edition in the German market.
The Neue Zürcher Zeitung (NZZ) is courting readers for the first time with a 30-second TV commercial. It advertises the "two-week free subscription" to the international edition in the German market. The aim: to position the international edition even more strongly in the German market. The commercial will be shown in the evening program on the Vox channel. The TV commercial was realized by the Düsseldorf marketing agency OMA.
