NZZ Bellevue: Ten Years of Lifestyle Journalism in a Time of Change

NZZ Bellevue is celebrating its tenth anniversary. The editorial team is using this milestone to further develop its brand: Through journalistic content, events, and select partnerships, NZZ Bellevue is creating new touchpoints with its community beyond digital channels.

For ten years, NZZ Bellevue has been curating the good life—stylishly, inspiringly, and with a distinct voice. With a keen sense for trends and developments, the editorial team selects relevant stories from the worlds of fashion, design, beauty, cuisine, and travel and presents them in a journalistic context. Thanks to this positioning, the brand has, according to its own statements, grown steadily.

The brand is expanding beyond digital channels

«NZZ Bellevue stands for stories that inspire, surprise, and open up new perspectives. That’s exactly what we’re building on as we continue to develop the brand step by step—with new ways to experience our content beyond digital channels,» says Kerstin Netsch, editor-in-chief of NZZ Bellevue.

«As part of the »NZZ am Sonntag,« NZZ Bellevue has evolved over the past ten years into a key reach-building product for the NZZ. The publication reaches target audiences that we would not be able to reach with our paid offerings alone, thereby strengthening the NZZ brand even beyond our core readership,» says Beat Balzli, editor-in-chief of “NZZ am Sonntag.”.

Events and Partnerships: A New Chapter

To mark its anniversary, NZZ Bellevue is turning the page to the next chapter: The brand is consistently expanding its thematic universe and bringing it to life not only through editorial content but also through events, personal experiences, and select partnerships—wherever its community seeks inspiration. A visible manifestation of this evolution is the anniversary event. Together with the creative agency Villa Nomad, the NZZ Bellevue editorial team and NZZ Live are bringing their community together in the heart of Zurich’s Kreis 5 for an evening full of inspiration, personal encounters, and conversation.

At the anniversary event and beyond, NZZ Bellevue is stepping up its collaboration with select local partners, brands, and creatives. Together with the NZZ Shop, this collaboration also resulted in an exclusive anniversary collection, which, according to the company, sold out within a short time.

Journalism Remains at the Core

Journalism remains at the heart of NZZ Bellevue. In addition to its digital portal, NZZ Bellevue also appears weekly in the *NZZ am Sonntag Magazin*. The NZZ Bellevue anniversary issue of the magazine, published on September 20, exemplifies its journalistic standards: It is dedicated to the 100 most pressing questions about the art of living well. The answers come from Swiss creatives, thinkers, and contributors, as well as the editorial team.

More information about NZZ Bellevue: https://www.nzz.ch/bellevue

Editor-in-Chief at NZZ Bellevue: Kerstin Netsch, Editor-in-Chief of NZZ Bellevue. Editor in charge at NZZ am Sonntag: Beat Balzli, Editor-in-Chief of *NZZ am Sonntag*.