NYT: International Weekly is added to the Tagesanzeiger
Under the title «International Weekly,» The New York Times publishes a weekly “best-of” edition in collaboration with daily newspapers in more than 25 countries. The Tages-Anzeiger (TA) has joined The New York Times’ international network and will exclusively publish the Swiss edition as a weekly supplement to the TA.
The newspaper supplement consists of original articles from the current issues of the New York Times on the topics of world politics, culture, life and trends. The first issue of the English-language supplement in the layout of the New York Times will appear on Monday, September 6. According to co-editor-in-chief Res Strehle, the partnership will further strengthen the Tages-Anzeiger's journalistic offering. Advertising customers will also be offered a high-quality advertising environment, says advertising manager Andy Bürki. After the Standard in Vienna and the Süddeutsche Zeitung in Munich, the Tages-Anzeiger is the third partner in the German-speaking region. The three newspapers have already been working closely together for some time in the area of international marketing.
