Only the specialty press is not benefiting from advertising growth
Not only is the Publicitas Index for newspaper advertising on the rise, but WEMF is also reporting positive news: Advertising revenue in February increased by 5.9 percent compared to the same month last year, reaching 152.1 million Swiss francs.
Not only the Publicitas index for advertising in daily newspapers is pointing upwards, Wemf is also delivering positive news: Advertisements in the Swiss press have continued to increase since the beginning of the year. In February, advertising revenue increased by 5.9 percent year-on-year to CHF 152.1 million. Income from job advertisements increased significantly once again, rising by 11.2 percent to CHF 27.9 million, according to the Wemf advertising statistics published on Wednesday. However, there was another decline in property advertisements, which fell by 10.2 percent to CHF 6.8 million.
Commercial advertising (+4.8 percent to CHF 109.0 million) increased significantly. Income from brochure inserts rose by just over a fifth to CHF 8.4 million.
All print media categories benefited from the additional advertisements, with the exception of the specialty press (-2.4%). The Sunday press (+16.0 percent), the specialist press (+12.5 percent) and the financial and business press (+6.1 percent) gained the most. The daily press, which accounts for the largest share of advertising revenue at CHF 89.8 million, also increased by 6.1%. Growth was somewhat lower in the regional weekly press (+2.6%) and the general press (+4.7%).
Commercial advertising (+4.8 percent to CHF 109.0 million) increased significantly. Income from brochure inserts rose by just over a fifth to CHF 8.4 million.
All print media categories benefited from the additional advertisements, with the exception of the specialty press (-2.4%). The Sunday press (+16.0 percent), the specialist press (+12.5 percent) and the financial and business press (+6.1 percent) gained the most. The daily press, which accounts for the largest share of advertising revenue at CHF 89.8 million, also increased by 6.1%. Growth was somewhat lower in the regional weekly press (+2.6%) and the general press (+4.7%).
