No frustration yet because of Fust

Home electronics Coop takes over Fust. Of all the media budgets managed by the media agency m&m, that of the electronics retailer Fust is one of the largest. Since Coop now wants to take over Fust from Jelmoli, the question arises whether m&m will have to hand over the Fust budget - for example to Initiative Media Western, which manages the Coop budget. No one could be reached at m&m, at Initiative Media CEO Stephan Küng knew nothing, and there was no clear answer from the Coop press office either. As long as the Competition Commission has not made a decision, everything will remain the same, said spokesman Felix Wehrle. And in the event of a Weko-Okay, Coop intends to continue to manage Fust as independently as possible, also in terms of its appearance. Wehrle also referred to Interdiscount, which also belongs to Coop but is not managed by Initiative Media. Incidentally, he put Fust's total advertising budget at around 30 million francs. (mk)