Nielsen: Advertising on the Internet increasingly popular
A study by The Nielsen Company shows that while television still accounts for the largest share of global advertising spending, online advertising is steadily increasing.
Compared to the previous year, 3.1% more was spent on advertising worldwide. Traditional TV advertising increased by 4% in North America, 7.5% in Latin America and 33.8% in the Middle East and Africa. The online advertising market enjoyed high growth throughout the world: 12.1 percent in Europe, 31.8 percent in Latin America and 35.2 percent in Africa and the Middle East. Print media are the only losers in this study. Magazines recorded a global decline. The advertising budgets for daily newspapers are falling slightly in the USA, while they are increasing in Latin America and Asia.
(Source: Press release)
