Nielsen Online and Net-Metrix cooperate for Internet research

From the beginning of 2009, the overall market data on Internet usage in Switzerland will be offered in a new cooperation between Nielsen Online and Net-Metrix. To this end, the two existing panel products Netview from Nielsen Online and Net-Metrix Tracking will be merged. According to a press release issued on Thursday, this will lead to a significant improvement in analysis options and meet the market need for a standardized data source.
By merging the two Internet measurement panels, a panel of around 4,000 panelists will be available from the beginning of 2009, which will be continuously expanded to 10,000 panel participants by mid-2009. The new panel will be offered under the name Net-Metrix-Tracking - powered by Nielsen Online.