Nickelodeon achieved highest market share in April 2011 since the start of broadcasting
With a market share of 16.2%, April 2011 was the most successful month for the Swiss children's channel Nickelodeon since it began broadcasting in Switzerland in April 2009. Compared to the previous year, this corresponds to growth of 20% within one year.
The successful series Big Time Rush made a significant contribution to this success in April, according to a statement from the broadcaster. Nickelodeon's digital presence is also showing steady growth. This clearly shows that the channel is on the right track, explains Ute Magmer, Channel Manager Nickelodeon: "The figures show that we offer children an attractive platform appropriate to their age group with our content ranging from cartoons and live action series to knowledge formats. The focus is always on fun - but we also make an educational contribution at the same time."
(Source market share: Mediapulse television panel, German-speaking Switzerland, children aged between 3 and 14, 05 - 20:15)
