News: Discontinuation in Basel and Bern - concentration on Zurich
Just a few months after the free newspaper .ch was discontinued, the commuter newspaper News is now becoming smaller: the two editions News Basler Zeitung and News Berner Zeitung are being discontinued. From the end of August, the paper will concentrate on the Zurich edition. This is primarily intended to attract additional readers to the "Tagesanzeiger" media network.
Increase reach in the greater Zurich area
News is primarily intended to attract additional readers in Zurich for the "Tagesanzeiger" media network. The commuter newspaper is distributed with a circulation of 100,000 copies in the canton of Zurich and in the central stations of the S-Bahn network in the neighboring cantons. In the medium term, the publisher is aiming for 150,000 to 200,000 readers. According to readership research by Wemf AG für Werbemedienforschung, News reached 276,000 readers with all three issues in the first few months after its launch (Mach Basic 2009-1).
The concentration on News Tagesanzeiger will not result in any reductions in the editorial team. Stefan Regez will remain editor-in-chief. As announced, the editorial team of the commuter newspaper will move into a joint newsroom with the Newsnetz editorial team at the beginning of September 2009. The collaboration between the editorial teams, which will remain independent, will then be gradually expanded.
