New Impact: Targeting Santa's luggage with Secret Santa

Under the motto "Save Christmas", the Bern-based Internet communications agency New Impact has set up a Christmas campaign for its customers and other interested parties at www.wichtelheroes.ch developed an online game. The aim is to help Santa Claus. His sleigh, packed with presents, has broken down on a frozen lake. Help is on the way in the form of the ever-helpful Secret Santa heroes, but they are dependent on the support of their fellow players. The prize is an overnight stay in an igloo for two people in Davos.