Reorganization at Zofinger Tagblatt AG

The Swiss magazine for animals and nature Tierwelt will have a new publishing director with immediate effect. The 49-year-old Thomas Schwabe, federally certified sales manager, could be won for this challenging task, as the media company writes in a statement on Wednesday. His professional career has led him to work in the areas of placement, consulting and sales of advertising media for daily newspapers and online platforms. Still in the pioneering days of the new media, he launched an important online job market for Switzerland. Subsequently, he deepened his expertise for online classifieds marketplaces at leading Swiss online portals. In his current role, he is responsible for all cross-media sales within the Zofinger Tagblatt media group. In addition to his great professional commitment, he teaches at the Sawi training institute in the specialist areas of advertising management and print media.

The 40-year-old Marco Piffaretti, a trained and federally certified media manager, joined Zofinger Tagblatt AG a few weeks ago as key account manager for new media. Thanks to his extensive experience as a media consultant in various renowned media agencies in Zurich and his various training courses, he has acquired a high level of expertise in all media genres, according to the statement. He will be Head of Crossmedia Sales and a member of the extended management team.

Kurt Lipp is now responsible for the organization of the Reiden sales agency and directly manages the entire advertising sales team in Reiden. Kurt Lipp's main focus is on the development and expansion of Lucerne's weekly and advertising titles. His portfolio includes the Luzerner Nachrichten, Oberwiggertaler and the newly designed regional newspaper Surentaler/Trienger Anzeiger. In addition to these demanding challenges, there is also the sales activity for wildlife in the new geographical area.