News about the lifestyle sheet "20 minutes Friday

Details about the new product from 20 Minuten are slowly coming to light. The magazine «20 Minuten Friday» will be published for the first time on October 31. The graphic design is being handled by the design firm Raffinerie, and the advertising by the agency Rod Kommunikation.

Details of the new product from 20 Minuten are slowly becoming known. The "20 Minuten Friday" magazine, created in collaboration with Annabelle, will be published for the first time on October 31. The Zurich graphic design studio Raffinerie is responsible for the visual appearance. The creative minds have made a name for themselves with the design of the Swiss-Onboard magazine and the now discontinued Word magazine. The Zurich agency Rod Kommunikation was commissioned to develop the advertising measures.
The first issue of the magazine has already been produced. Actress Scarlett Johannson is emblazoned on the cover. A star is to take center stage each time. The music section has been reduced to one page compared to its predecessor, the nightlife magazine "20 Minuten Week". In terms of budget and circulation, however, the magazine will be doing things in a big way: The initial print run is expected to be 137,000 copies.
The paper's advisor will be outgoing Züritipp editor-in-chief Thomas Speich. Like Annabelle editor-in-chief Lisa Feldmann, he will support the work of the 20-strong editorial team. As previously announced, this will be led by Kerstin Netsch and Sabine Eva Wittwer.

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