New media joint venture in Denmark
The two Danish daily newspapers, BT and Metroxpress, published by Tamedia, are entering into a partnership and jointly founding the new publishing company BTMX.
Berlingske Media, the current publisher of BT, will hold 70 percent of the company, while Tamedia, the publisher of Metroxpress, will hold 30 percent. Together, BT and Metroxpress reach the largest readership and user base in Denmark, both in print and digitally.
The new joint venture comprises the commuter newspaper Metroxpress with a readership of 525,000 and the boulvard newspaper BT with a readership of 144,000, the news platforms mx.dk with 1.1 million unique users and bt.dk with 2.0 million unique users per month, as well as the pay app BT +.
"With this step, we are bringing together two strong media brands in Denmark," says Marcel Kohler, Head of the 20 Minuten media group at the Swiss media group Tamedia. "Together we will be able to publish the largest commuter and the largest tabloid newspaper in Denmark and significantly expand our digital offering."
