New free tabloid for the Glarus lowlands

GlarusNord-Anzeiger is the name of the new tabloid, which will be distributed free of charge every Friday from January 12 via early delivery to households in the Glarus lowlands in the municipalities of Bilten, Niederurnen, Oberurnen, Filzbach, Obstalden, Mühlehorn, Mollis and Näfels with a circulation of 70,000 copies. "This means that the free newspaper will reach precisely those eight municipalities that will form a single municipality from 2011 as a result of the Glarus municipal merger," announces the Südostschweiz publishing group. The GlarusNord-Anzeiger replaces the Linth Land Anzeiger, which has been discontinued by publisher Küng Druck and can look back on a 100-year tradition with its predecessor Glarner Anzeiger. With its new 16-page tabloid, Südostschweiz is focusing on the function of a classic gazette that serves as an advertising platform for established businesses and associations as well as the municipal administrations for official announcements. A four-color advertising page will be available for as little as 1,200 francs. Südostschweiz Publicitas in Glarus is responsible for advertising sales.
On the editorial side, Südostschweiz Presse AG has set up a 50 percent position and wants to work with freelance journalists. Portraits, columns and personal surveys will be published regularly and a front-page story will be published weekly. The paper sees itself as strictly local, and proximity to the population has top priority. Synergies with other weekly newspapers from Südostschweiz are to be exploited both editorially and in the area of pre-press, as the company reports.
René Worni