New look for PME
Ringier Axel Springer Switzerland's PME magazine will appear from Wednesday in a new look and with a powerful, dynamic logo. The magazine, which has been advising SMEs and entrepreneurs for over thirty years, is starting the post-Corona era with a new lease of life, fresh and digital.
The fresh and dynamic look of the brand PME is based on a complete graphic overhaul of the magazine, in the context of which the content concept and the logo were also adapted: The color scheme of the title was replaced with a new, more vibrant and cheerful palette. In addition, three-dimensional effects were added to the magazine. The logo separated itself from the word "magazine" as the brand continues to embody more than its traditional print format.
For decades, SMEs and the leading business medium have belonged PME in French-speaking Switzerland, as Ringier Axel Springer writes in a statement. The new publication sets a positive signal to tackle the time after the pandemic, it said. With new sections, practical tips and real-life examples, the magazine would like to continue to offer companies guidance on how to position themselves optimally after the crisis.
"We want this new layout to be more dynamic, more rhythmic and, above all, more inspiring. For this reason, we will increase the number of testimonials and the sharing of experiences on our pages," explains Thierry Vial, Editor-in-Chief of PME. "Our new logo reflects this dynamic as well as our desire to create a true ecosystem around PME to develop with events, newsletters, podcasts, videos, blogs and training."
"The time after Corona offers the opportunity for a fresh start and change: all companies need to reinvent themselves. We, too, have invested right now in the brand PME and the product in order to provide SMEs and business leaders with even more targeted support for new challenges in the future," says Michael Moersch, Chief Digital Officer and Head of Business Media at Ringier Axel Springer Switzerland.
Higher circulation for relaunch
The relaunch edition will be sent out with a significantly increased print run - the usual 19,000 copies will be expanded by an additional 36,000 copies - to SMEs in western Switzerland as well as start-up hubs and professional associations. Those who still can't get their hands on a print copy directly can order one via Pme.ch/new-pme download the e-paper of the new issue free of charge.
